Generators

UTM Builder

Build campaign tracking URLs that Google Analytics, Plausible, and every other analytics tool understands. Enter your base URL, fill in the source/medium/campaign — the tracking URL updates live.

The referrer (where the traffic comes from).

The marketing medium.

Identifies a specific promotion or strategic campaign.

Used mainly for paid keywords.

Differentiates ad variants or link placements.

Tracking URL

Updates as you type. Click Copy to share.

Fill in at least the URL, source, medium, and campaign name.

What is a UTM builder?

A UTM buildergenerates campaign tracking URLs by adding UTM parameters to your link so analytics tools can attribute each visit. It's a utm link builder and utm generator in one — free, online, and live as you type.

Generate a UTM link

Enter your base URL and the source, medium and campaign to generate a UTM link instantly. Use this utm url builder / utm link generator for every email, ad and social post you want to track.

UTM parameters explained

  • utm_source — where it's from (google, newsletter).
  • utm_medium — the channel (cpc, email, social).
  • utm_campaign — the campaign name.
  • utm_term / utm_content — paid keyword / which link or creative.

How to use the UTM builder

  1. Enter your base URL.
  2. Fill in source, medium and campaign.
  3. Copy the generated tracking URL and use it in your campaign.

More tools

Pair this with our QR Code Generator, Open Graph Generator and the full free SEO tools suite.

Frequently asked questions

A UTM builder generates campaign tracking URLs by adding UTM parameters (utm_source, utm_medium, utm_campaign and optional utm_term/utm_content) to your link. Analytics tools read those tags so you can see exactly which campaign, channel and ad drove each visit.
Enter your base URL, then fill in the source (e.g. newsletter), medium (e.g. email) and campaign name. The UTM link builder assembles the tagged URL live as you type — copy it and use it in your campaign.
utm_source = where traffic comes from (google, facebook, newsletter); utm_medium = the channel type (cpc, email, social); utm_campaign = the campaign name; utm_term = paid keyword; utm_content = which link/creative was clicked. Source, medium and campaign are the essentials.
Use UTMs only on links you control (ads, email, social) — not internal links, which can split analytics and cause duplicate-URL issues. For tracked external campaigns they're standard practice and don't harm SEO.
Completely free and online, with no account required. It's part of WebsiteAuditTools' free suite of marketing and SEO tools.